India lacks the laws to prevent sale of Counterfeit product": Pooja Nagdev
How do you see the market for beauty and wellness market is growing in India?
India is second largest consumer market in the world. The overall Beauty Business in India is growing rapidly with the cosmetics market growing at 15-20% annually. The retail beauty and cosmetics market in India currently estimated at USD 950 million is pegged at USD 2.68 billion by the year 2020.
Where do you see this market growing over next five years?
The country's cosmetics and cosmeceutical market is expected to register annual growth of 25 per cent touching USD 20 billion by 2025.
What would be the share of organic products in the overall market?
There will be a significant increase in natural, organic and Ayurvedic products market share as there is a shift in the preferences of customers towards healthier and natural ingredients.
How did INATUR start?
Inatur started in year 2007 with a vision to bring in honest products with no false claims. The idea was to present Indian ingredients to the newest with no false claims and declaring all ingredients.